Parmenion
Outcomes
600% increase
Proportion of total site visitors being new customers.
20% increase
In views of article and white paper content
Creating a progressive experience
in a traditional b2b sector
Parmenion is a progressive fin-tech company. The previous website did not give the business the opportunity to portray the progressive nature of the brand in the digital space. The new solution allows them to deliver a sense of being future focused and continuous travel towards a brighter future. true wanted to epitomise this through a clear IA design and also through the movement in the interaction design. Given the depth and detail of information, it was essential the design worked to help unpack this and assure visitors across their user journey.
Parmenion provide what is essentially a white labelled investment platform for independent financial advisors. Their primary audience is b2b, however we also needed to be able to provide assurance to the end customer that their money was invested wisely. This meant creating a content switch which quickly allowed users to flip between the detailed IFA view and simpler, clearer client view. This allowed Parmenion’s direct customers to share content with their own customers, that made their products and company credentials easy to understand and give them confidence in a less widely known brand from a consumer perspective.
The interactive designs, use of texture, and illustration allowed true to deliver a look and feel that really stands out in the sector, as a less corporate, and stuffy alternative to the big players. The forwards motion is not just a visual trick, it’s an essential part of delivering a digital experience that alongside key content blocks, tells the customer that Parmenion deliver technological upgrades to their platform at a faster rate than their competitors; they answer phone calls and customer service requests up to 15 times faster than their competitors and they have gone through a period of massive change to offer a more modern range of financial solutions.
As a result of the shift in product portfolio, there were several stakeholders from different areas of the business that weren’t clear on how to tell the story about their different offerings to their customer base. To support this, true carried out research tasks and workshops to unpack the challenges and hand-hold stakeholders through the process to deliver a website that could genuinely simplify their offering and enable the client to offer the best possible onward customer service.
All this was ultimately in aid of delivering a website that generated greater leads and maximising Parmenion’s share of their client’s portfolios. This meant leveraging the existing reputation of Parmenion’s employees, creating profiles, connecting those profiles to thought leadership pieces via authoring blogs which could easily be shared through their linked in networks and creating direct contact lines for new business connections.
“We are thrilled to be working with true as our new digital partner. The creative concepts presented during the chemistry sessions showed a real understanding of the brief, our challenges and ambitions for our brand. The clear consideration of UX, creative and technical requirements gave our team the confidence that true were the partner for us”